They encourage and empower consumers to make the right choice buying seafood: the new WWF seafood guides.
The guides have been launched in these countries so far:
Portugal: guiapescado.wwf.pt
Spain: guiadepescado.wwf.es
Greece: fishguide.wwf.gr
Bulgaria: (different design) riba.wwf.bg
Croatia: www.kojuribukupiti.org
Slovenia: www.kateroribokupiti.si
Austria: fischratgeber.wwf.at
Romania: ghidpeste.wwf.ro
France: www.consoguidepoisson.fr
Italy: pescesostenibile.wwf.it
The guides offer simple but attractive information about the country’s most common seafood products. Recepies and “fish stories” are showcasing WWF-recommended species, while a simple traffic light based system gives clear recommendations. The guides explain the interdependencies between the consumer’s choice and the livelihoods of millions of people in developing countries. No app-download is needed, the guides can be used on desktop computers and mobile devices as well.
