They encourage and empower consumers to make the right choice buying seafood: the new WWF seafood guides.
The guides have been launched in these countries so far:
Bulgaria: (different design) riba.wwf.bg
The guides offer simple but attractive information about the country’s most common seafood products. Recepies and “fish stories” are showcasing WWF-recommended species, while a simple traffic light based system gives clear recommendations. The guides explain the interdependencies between the consumer’s choice and the livelihoods of millions of people in developing countries. No app-download is needed, the guides can be used on desktop computers and mobile devices as well.