They encourage and empower consumers to make the right choice buying seafood: the new WWF seafood guides.

The guides have been launched in these countries so far:

Portugal: guiapescado.wwf.pt

Spain: guiadepescado.wwf.es

Greece: fishguide.wwf.gr

Bulgaria: (different design) riba.wwf.bg

Croatia: www.kojuribukupiti.org

Slovenia: www.kateroribokupiti.si

Austria: fischratgeber.wwf.at

Romania: ghidpeste.wwf.ro

France: www.consoguidepoisson.fr

Italy: pescesostenibile.wwf.it

The guides offer simple but attractive information about the country’s most common seafood products. Recepies and “fish stories” are showcasing WWF-recommended species, while a simple traffic light based system gives clear recommendations. The guides explain the interdependencies between the consumer’s choice and the livelihoods of millions of people in developing countries. No app-download is needed, the guides can be used on desktop computers and mobile devices as well.

 

 

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