WWF presents “ugly” advertising campaign

WWF presents “ugly” advertising campaign

Provocative ads raise awareness of sustainable seafood consumption throughout Europe Vienna, 13.10.2015 – J. Walter Thompson Vienna and Düsseldorf developed the international advertising campaign which draws attention to the social and environmental impacts of...
“Nothing’s as ugly as overfishing”

“Nothing’s as ugly as overfishing”

WWF’s Fish Forward campaign raises awareness of sustainable fish consumption The provoking and high-impact ad campaign draws consumer’s attention towards social, ecological and economic impacts of seafood choices. It highlights global interdependencies of seafood...