Videos made by the Fish Forward project

The video material presented below was produced by the EU co-funded Fish Forward project. The videos were part of the project’s multi-channel awarenessraising activities.

Fish gone, people gone

“This species will soon disappear. And so will the fish.” highlights  the threat of overfishing to the income and food security of people around the globe – fishermen and fisherwomen, processors, packagers, carriers, as well as people who depend directly on fish for their food.

This video was produced on behalf of Fishforward and presents the problem we are currently facing – the scarcity of fish. Millions of people who depend on the ocean are suffering the consequences.

Produced by: FILMFALT MediaEN version
WWF Austria 2019
Use: international

spot 1 | spot 2

Nonoy and the sea monster

Nonoy is determined to fight a sea monster that eats all fish. His dad, a small-scale fisherman, is struggling to provide food and income for his family. Will Nonoy defeat the monster? What monster are we talking about?

“Nonoy and the Sea Monster” raises awareness on some hardly known facts: Europe is the world’s largest market and seafood importer. Over 50 percent of EU fish imports come from developing countries. We rely heavily on fish caught or farmed globally in the South. At the same time, people and nature on developing countries rely on our sustainable purchasing decisions.

The spot, produced by “Wildruf Film”, is part of WWF’s European-wide effort to highlight the importance of sustainable fish purchasing choices.
This video spot raises awareness on the impacts of seafood consumption in society and the environment.

Produced by: Wildruf Film
WWF office responsible: WWF Austria
Use: international

Rekha – India’s Queen of the Deep Seas

Rekha and her family’s income depend on their daily fish catch. Rekha Karthikeyan is India’s first licensed fisherwoman, which grants her an individual registered book that insures them against the dangers of the sea. Along with her husband, she faces the rough Arabian Sea every day to bring home an income, so that her four daughters can lead a comfortable life.

The 40-year-old, who lives with her husband and four children in the coastal village of Chettuva, south of Guruvayur in Kerala, has been honored by The Marine Products Export Development Authority (MPEDA) for excellence in deep-sea fishing, a profession that is  conventionally dominated by men.

WWF office responsible: WWF India 2019
Use: international

short version | long version

Out of the Shadows – Illegal Fishing and Slavery on our Oceans

This video aims to raise awareness that seafood should not come at the expense of the oceans or human rights.

EJF’s campaign calls for transparent seafood supply chains. Transparency is critical to ending slavery at sea and illegal fishing. With this campaign EJF sent a letter to supermarkets to show that they need to care about how their fish ends up on your plate. This is an ongoing work to pledge to promote transparency and put pressure on governments to act. It is urgent to ensure that these abuses have nowhere to hide.

Produced by: European Justice Foundation (EJF) 2020 as part of the Fish Forward project
Use: international

four short films: on livelihoods, food security, slavery and child labour

These videos aim to raise awareness that seafood should not come at the expense of the oceans or human rights. International markets are becoming aware of the dangers of illegal fishing and associated human rights abuses on fishing vessels, particularly those operating far out to sea. Consumers need to be aware of this problem and demand more transparency about the fish they find on their plates.

Producer: European Justice Foundation (EJF) 2020 as part of the Fish Forward project
Use: international

Illegal fishing fuelled by child labourIllegal fishing jeopardises food security | End slavery at sea | Illegal fishing destroys livelihoods |

Launch video for the Climate Change Study

This video gives voice to people who may be witnessing the impacts of the climate crisis on small-scale fisheries in developing countries. It combines scientific climate models with social science approaches that incorporate local ecological knowledge.

These testimonials bring faces to the Fishforward study, which explores assessment priorities on the climate change impacts and on the potential adaptation strategies for small-scale fishers in mainland Ecuador and Galapagos Islands, South Africa and the Philippines.

Produced by: Environmental Justice Foundation (EJF) & WWF Germany
Use: international

short version | long version

Morphing Video: fisherman become fisherwoman

This video was launched on the occasion of the 8th of March celebration – International Women’s Day – to draw the attention of politicians and the private sector to this subject. It shows not only that gender equality within the seafood sector will strengthen our society, but also that gender equality benefits both social and environmental sustainability.

In 2019, WWF presented two new reports on the role of women in the seafood industry and how they are more vulnerable to the impacts of climate crisis than men. Since most people have never thought about who actually caught the fish they eat or buy at the supermarket, but this is an important part of the equation, this video aims at providing them this visualization.

Produced by: WWF Denmark 2020
Use: international

Videos for the exhibition at the danish fisheries museum

This video is about three Danish women in fisheries: Tina, Freja and Lisbeth. The overall message of the film is that there is choice to work in fishing. An exhibition was held, along with these videos, to inspire other women to choose the same path.

It shows not only that gender equality within the seafood sector will strengthen our society, but also that gender equality benefits both social and environmental sustainability.

Produced by: WWF Denmark 2020
Use: local

overview & key messages

Danish influencer videos

Here are the complete films about the story of three Danish women in fisheries: Tina, Freja and Lisbeth. The overall message of the film is that there is a choice to work in fishing.

Freja Lyngback is a student of Commercial Fishing program at the Danish Fishing School, in Thyborn. Lisbeth Olsen is the CEO of Thorupstrand Smokehouse. Tina Andersen is a Coastal Fisherwoman in Thorupstrand.

Produced by: WWF Denmark 2020
Use: local

Lisbeth | Tina | Freja

Greek ambassador video

Elias Mamalakis is the editor in chief of the Greek edition of “Olive” Magazine — one of the most renowned gastronomic magazines in Europe — Elias always refers to the WWF Fish Guide when buying or ordering fish!

Download the WWF Fish Guide, the easy-to-use WWF Fish Eating Guide and Make a Difference! Change starts on your plate!

Produced by: WWF Greece 2019
Use: Local

Black sea fishermen: sustainable fishing and fishing in times of pandemic

Produced by: WWF Bulgaria 2020
Use: Local

Black sea fishermen: sustainable fishing and fishing in times of pandemic

produced by: WWF Bulgaria 2020
use: local

3 videos with the Italian comedian Maccio Capatonda

Every moment is the right moment to change our consumption choices: this is the motto that “haunts” Maccio Capatonda in the series of video clips created by him (together with Daniele Grigolo), produced and performed to raise awareness on sustainable consumption of fish.

This is the tone of the social campaign promoted by WWF Italy – as part of its Food Week, # Menu4Planet – which is being broadcast on Facebook and Instagram from today until Friday 16 October, World Food Day.

Produced by: WWF Italy
Use: local

episode 1 | episode 2 | episode 3