WWF Bulgaria and Bulgaria Mall in Sofia carried out an event to present to the public two interactive installations, part of the project Fish Forward. The purpose of  the real fishing boat equipped with electronic games and videos, and of  the spectacular six-meter whale with screens is to draw attention to the preservation of the oceans.

Host of the event was Assen Kukushev – a Bulgarian actor and a member of the popular boy band “Rudi, Duli, Muden & Kukusheff”. In a very entertaining way he presented a really serious problem – the overfishing, and its impact on the oceans and on all of us. He explained to the guests of the event and to the many passers-by who joined them, how each of them can contribute to the health of the oceans and to the livelihood of the people from the developing countries where most of the fish we consume in the European Union comes from.

All visitors received a gift – the printed version of the Seafood Guide – a small book, product of big scientific research. It gives important information in a consumer-friendly way and is very compact – it has the size of a credit card so that customers can have it in their wallet anytime they go shopping. WWF-Bulgaria’s initiative aims to increase business and consumer awareness through interactive guidance and useful tips on how to contribute to a more responsible global economy for humans and nature by consciously choosing certificated seafood products.

This initiative wanted to show how our fish consumption can change the world. Without responsible and sustainable buying decisions, fish consumption will continue to have negative effects on the preservation of fish stocks, their habitat and on people – especially in developing countries. Fish provides the daily protein requirement for 3 billion people globally and secures an income for about 800 million people who are involved in the fishing or fish production and related industries. European consumers are empowered to contribute to solving the problem. Through our responsible consumer behaviour and sustainable fish and seafood, we directly influence decisions made by the retail sector for a sustainable fish product range.

Photo gallery from the event: (c) Anastas Tarpanov